'Those who didn't pay attention couldn't believe it'

Coachella Unincorporated interviews Ryhmer, a rapper who crew up in the Eastern Coachella Valley and writes music about the realities he knew as a kid."I saw how so many people were living out here...I was just, I'm cool man. I'd rather do something productive."[youtube=http://youtu.be/08-4z8aFjmo &w=320&h=240]