The recipe for Latino voter participation in Kern County

In South Kern County, a region long dominated by conservative politics tinged with suspicion of immigrants, what's the best way to get non-white voters to flex electoral muscle. Latinos make up roughly half the countywide population, but are only about 31 percent of registered voters. Advocates make distinctions between Latino voter groups and approach subgroups with varying strategies. “Eighty percent of Spanish-speaking voters are more likely to think that Latino politicians better represent Latinos, while only 56 percent of English-speaking voters think the same way." Read all about it on South Kern Sol.