Son Jarocho grows in the Eastern Valley

Son Jarocho music is the product of the melding together of three cultures, African, European and Indigenous. "Son" means "sound," and “Jarocho” refers to culture and people coming from the Mexican state of Veracruz.  The music has roots in the the struggle and defiance of indigenous Mexicans in the face of colonization.  The style has become more popular in the United States during the past few years, and some high-profile bands are bringing the sound to their fan bases. "The sound of Son Jarocho is rhythmic. High-pitched strumming of the jarana provides the foundation for the melody. Vocalists add to the melody by shouting or singing short phrases. But the most artistic element of the music is the stomping of feet. In Son Jarocho, percussion takes center stage." Read more on Coachella Unincorporated.